Snickers Almond - "Overexplain"

BBDO New York

BBDO New York New York, Stati Uniti

Premi

14364

Marca: Snickers Almond
Paese: Stati Uniti

Cliente: Mars, Inc.

Titolo	Overexplain
Agenzia	BBDO New York
Campagna	Overexplain
Cliente	Mars, Inc.
Marca	Snickers Almond
Data di Prima Diffusione/Publicazione	2018 / 4
Settore	Caramelle
Trama	This film is crafted specifically for viewing within social media feeds (Facebook and Instagram) that present video in a default setting with the sound turned OFF.;Brief Explanation;In this film we see a character introduce the SNICKERS ALMOND bar and continue to provide unnecessary explanation for 90 seconds, in one uninterrupted, stream-of-consciousness monologue. Meanwhile, a series of subtitles tells viewers NOT to listen to our hero, because he’s hungry and he’s just rambling about almonds. At the end, we see the title “You OVEREXPLAIN when you’re hungry” which plays off SNICKERS brand positioning and the simplicity of SNICKERS ALMOND.
Tipo di Media	Social Media
Lunghezza	74 seconds
Group Planning Director	Annemarie Norris
Planning Director	Christina Stoddard
Senior Communications Planner	Sean Stogner
Worldwide Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Executive Creative Director	Peter Kain
Executive Creative Director	Gianfranco Arena
Agency Executive Producer	Anthony Curti
Direttore della fotografia	Marc Laliberte Else
Editing Company	Arcade Edit
Footage	Company 3
Mixer	Keith Reynaud
Music Prod Company	Heard City
Group Executive Producer	Amy Wertheimer
Agency Account Team	Kirsten Flanik
Agency Account Team	Susannah Keller
Agency Account Team	Lisa Piliguian
Agency Account Team	Tani Corbacho
Agency Account Team	Aparna Joshi
Agency Account Team	Blake Maraoui
Editor	Dave Anderson
Copywriter	Larissa Magera
Art Director	Tanner Thompson
Creative Director	Scott Mahoney
Creative Director	Dan Oliva
Director	Steve Miller
Producer	Carla Tate
Producer	Fanny Cruz
Executive Producer	David Rolfe
Executive Producer	Gregg Carlesimo
Executive Producer	Frank Scherma
Executive Producer	Cathy Dunn
Casa di Produzione	Radical Media
Digital Artist	Tristen Wake
Digital Artist	Tim Masick
Direttore della fotografia	Eric Schmidt