Gregg Carlesimo
Executive Producer at RadicalMedia
New York, Stati Uniti
TitoloWashington Crossing the Delaware
Agenzia
Campagna Turnpike
Cliente GEICO
Marca Geico
Data di Prima Diffusione/Publicazione 2018 / 1
Settore Finanza/Assicurazioni
Filosofia The latest entry to Geico’s 'It’s Not Surprising' campaign, 'Turnpike,' pays homage to Washington’s Crossing of the Delaware. We see Washington in his Durham boat with his crew, only instead of crossing the Delaware River, they're pulling the boat across three lanes of traffic on the Delaware Turnpike as horns honk and Washington starts getting testy. There seems to have been a mix-up in directions with General George Washington and his Continental Army – as evidenced by the long, traffic backup on the Delaware Turnpike in this latest entry to Geico’s long-running and successful 'It’s Not Surprising' campaign. The spot was directed by Radical Media’s Steve Miller.
Tipo di Media Televisione e Cinema
Lunghezza
Vice President
Marketing
Assistant Vice President
Marketing
Marketing Director
Media
Advertising
Brand Team Supervisor
Brand Team Supervisor
Brand Team Planner
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SVP
Group Creative Director
SVP
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VP
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Account Executive
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Casa di Produzione
Casa di Produzione
Director
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Executive Producer
Head of Production
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1st AD
Where was the spot shot?
Post Production

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