Assam Khalid

Assam Khalid

Executive Creative Director & Head of Strategy at Ogilvy
Islamabad, Pakistan

Riassunto

Working as both the Executive Creative Director & the Head of Strategy at Ogilvy Pakistan, Assam Khalid is one of the most prolific advertising award winners in the region, having won more than 300 international industry accolades in the last 4 years alone - including 2 Gold Cannes Lions. He is the #1 Strategic Planning Director in Pakistan & MENA and is one of the top 3 in the world as ranked by the Big Won Report in 2015. Armed with a Master’s degree in Advertising from the University of Texas at Austin and over a decade of experience in creative communication, Assam has a real passion for creating disruptive ideas. His projects include “Beat Me”, “The World’s First Billbed” and “Not A Bug Splat" that is displayed at the Tate UK and was recognized as one of the top 100 marketing campaigns by Warc in 2016.

He has served on Juries for a number of international advertising award shows such as Spikes Asia, Effies, New York Festival, Mobius Awards, etc. and has been a speaker at the Dubai Lynx and the Spikes Asia International Festivals of Creativity. He has also been a speaker at the University of Oxford and the London School of Economics and frequently guest lectures at various universities across Pakistan. He has also been an instructor at the Lahore University of Management Sciences’ Rausing Executive Development Centre and has been invited to give many talks including 2 TEDx talks.

Positions

Executive Creative Director & Head of Strategy
Ogilvy Pakistan
Islamabad, Pakistan
November 2019 - Present (4 anni 4 mesi)
Creative Director & Strategic Planning Director
Lahore, Pakistan
January 2013 - October 2019 (6 anni 9 mesi)
Lahore, Pakistan
I was heading the Creative & Strategic Planning department, which is responsible for creating the marketing & communication strategies and creative concepts for our Brands.
I was also responsible for leading the Business Acquisition Team and for creative ideation and execution.
Director Strategy
Karachi, Pakistan
2010 - 2012 (2 anni)
Islamabad
My responsibilities at IAL Saatchi & Saatchi included developing communication strategies and creative concepts for all the brands in our portfolio.
Director Strategy
Contact Plus
Pakistan
2009 - 2010 (1 anno)
I headed the Strategy and Creative Department where I was responsible for creating BTL based communication strategies and creative ideation & executions for brands.
I was also responsible for leading pitches for business acquisition.

Education

Master's degree in Advertising

2007 - 2009 (2 anni)

Bsc. Hons - Computer Science

1999 - 2003 (4 anni)
Other activities: LUMS Music Society B.Sc. (Hons) in Computer Science with a Minor in Mathematics. Was an active member of the LUMS Music Society.

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