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Sebastian Tarazaga
Sebastian Tarazaga
Regional Digital Chief Creative Officer at VML Mexico
Buenos Aires, Argentina
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TitoloMissing Stock
Agenzia
Campagna Missing Stock
Cliente International Foundation for Reunion + Mudi 3D & AR Studio
Marca International Foundation for Reunion + Mudi 3D & AR Studio
Data di Prima Diffusione/Publicazione 2021
Settore Enti/Istituzioni/Organizzazioni no-profit
Trama Over the past decades a shocking number of 120.000 people have gone missing in Colombia. Civil war, natural disasters and personal tragedies have left countless families searching for loved ones.The International Foundation for Reunion and MUDI 3D & AR Studio conformed an image bank with faces of missing people and created a tool to search for them based on AI and Advertising.The tool combines facial recognition technology and a deep fake-based algorithm that allows to predict aging, changes in their factions and other critical variations. At the end we replaced the faces of the models with the restored faces of missing people. The tool and image rights were free for all brands in Colombia to use. The only thing we asked is for each brand to add a disclaimer to the ad highlighting that the person in the ad is missing.
Tipo di Media Case Study
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