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Daniel Minaker
Daniel Minaker
Regional Digital Chief Creative Officer at VML Mexico
Buenos Aires, Argentina
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TitoloThe Friendly Break Up Collection
BriefThe Friendly Break Up Collection is a new home furnishing line that breaks up when you do.The collection includes furniture conceived as a unit but that can be divided into two, maintaining the initial aesthetics and utility; thus, facilitating the division of material goods. It is a simple but innovative idea that allows you to start over and move with a part of the original piece of furniture, but at the same time looks complete and can still be enjoyed.The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends.
Agenzia
Campagna The Friendly Break Up Collection
Cliente FC home & Deco
Marca FC home & Deco
PostedNovembre 2022
Settore Utensili domestici, Mobili e giardinaggio
Trama The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends.
Tipo di Media Case Study
Global Chief Creative Officer
Global Chief Creative Officer
Global Executive Creative Director
Global Executive Creative Director
Chief Executive Officer (CEO)
VP Creative
Executive Creative Director
Executive Creative Director
Creative Director
Creative Art Director
Copywriter
Art Director
Art Director
Managing Director
Account Director
Agency Producer
Chief Strategy Officer
Casa di Produzione
Director
Director
Production Company Producer
Production Company Producer
Production Company Producer
Production Company Producer
Production Company Producer
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