Flow/Fundación Manos Abiertas - "The Skin Trade"

Wunderman Buenos Aires

Wunderman Buenos Aires Buenos Aires, Argentina

Premi

2892

Marca: Flow/Fundación Manos Abiertas
Paese: Argentina

Cliente: Flow/Fundación Manos Abiertas

Titolo	The Skin Trade
Brief	In Argentina, more than 50 % of children and teenagers live in poverty, concerned about the lack of clothing, while the other 50% of children spend average US$1,000,000 on Skins for their games per month.We just had to cross the real world with the virtual one.Thus was born "The Skin Trade", an action that took place in the most important gamer event of LATAM: The Final of the League of Legends. In which we asked attendees for a very simple exchange:Donate clothes you no longer wear in the real world, in exchange for clothing (skins) for your online character.
Agenzia	Wunderman Buenos Aires
Campagna	The Skin Trade
Cliente	Flow/Fundación Manos Abiertas
Marca	Flow/Fundación Manos Abiertas
Posted	Dicembre 2020
Settore	Cultura, Tempo libero e Sport
Trama	In Argentina, more than 50 % of children and teenagers live in poverty, concerned about the lack of clothing, while the other 50% of children spend average US$1,000,000 on Skins for their games per month. We just had to cross the real world with the virtual one. Thus was born "The Skin Trade", an action that took place in the most important gamer event of LATAM: The Final of the League of Legends. In which we asked attendees for a very simple exchange: Donate clothes you no longer wear in the real world, in exchange for clothing (skins) for your online character.
Tipo di Media	Interattivo
Regional Chief Creative Officer	Sebastian Tarazaga
Regional Chief Creative Officer	Daniel Minaker
Chief Creative Officer	Sebastian Castañeda
Chief Creative Officer	Natalia Benincasa
Creative Director	Fernando Rossini
Copywriter	Juan-Pablo Santoro
Art Director	Luciano Groba
Creative Operations Manager	Paula Akel
Account Supervisor	Andrés Bouquet
Account Executive	Pedro Bueno
Account Planner	Mariel Fucci
Account Planner	Sabrina Llonto.
Agency TV Producer	Josefina Espil
Agency Producer	Belen Solimano
Agency Producer	Julia Lagos
Chief Executive Officer (CEO)	Vanina Rudaeff
Editor	Leandro Ramirez
Music Band	Violeta Music