Signal - "The Adventures of Little Brush Big Brush"

R/GA

R/GA London, Regno Unito

Premi

26180

Marca: Signal
Paese: Regno Unito

Cliente: Unilever

Titolo	The Adventures of Little Brush Big Brush
Agenzia	R/GA
Campagna	The Adventures of Little Brush Big Brush
Cliente	Unilever
Marca	Signal
Data di Prima Diffusione/Publicazione	2016 / 10
Settore	Igiene orale
Trama	R/GA London and Unilever have created a Facebook Messenger chatbot that tells personalized bedtime stories. The initiative -- for oral care brand Signal -- is designed to encourage parents and children to brush their teeth together, and to develop good habits for life. Participants sign up via Facebook Messenger, where they get to personalize the adventure by answering questions about what time they like to clean their teeth, how many children are taking part, their names, and the country where they live. The story, made up of 21 two-minute episodes, is about a family transported to a magical realm inhabited by quirky animal characters. To find their way home, the family must complete regular brushing challenges in order to get to the next episode. Research has shown that 21 days is enough time to drive long-term behavioral change. Anuj Rustagi, global brand director of Signal Pepsodent, said in a statement, "We are really proud of this fantastic piece of personalized communication which allows us to tell our story [and to] educate and engage parents and kids on brushing for two minutes, twice a day… That is something really meaningful." The campaign breaks first in Indonesia and Vietnam, Signal Pepsodent's biggest and fastest-growing markets, where daily brushing happens less than average. In order to maximize reach, "Little Brush, Big Brush" is also available in-store via barcode scan, as well as through SMS and voice call.
Tipo di Media	Web Film
Lunghezza	120 seconds
Casa di Produzione	Jungle Studios
Animator - Animation	Studio AKA
Chief Creative Officer	Nick Law
Art Director	Andrea Vergara
Art Director	Abdou Cisse
Copywriter	Michael Venner
Copywriter	Akwasi Poku
Creative Director	Andrew Ferguson
Designer	Anthony Hurlstone
Designer	Robert James Powell
Illustration	Studio AKA
Casa di Produzione	Fundamentally Children
Casa di Produzione	Blacksheep
Producer	Jocelyn Birsch
Producer	Mary Lynch
Producer	Adam Reid
Producer	Chloe Cronyn
Agency Producer	Grant Duncan
Agency Producer	Phoebe Williams
Social Content Strategist	Tommy Mancktelow
Social Content Strategist	Ben Phillips
Creative Team	Aaron Lobb
Creative Team	Andy Demianyk
Creative technologist	Anthony Baker
Editor	Matt Deeming
Editor	Ed Steadman
Editor	Rebecca Rumble
Executive Creative Director	James Temple
Executive Creative Director	Rodrigo Sobral
Programmer	Eddie Vlagea
Sound Designer	Marian Alexander Mentrup
User Experience Architect	Sam Scott
User Experience Architect	Ludvig Sandstrom