| Titolo | Fire siren |
| Agenzia | Wunderman Thompson |
| Campagna | Nature is calling for help |
| Cliente | WWF |
| Marca | WWF Chile |
| Posted | Novembre 2021 |
| Settore | Enti per la difesa dell'ambiente, degli animali |
| Trama | We have been witnessing for decades how the devastation of our nature takes millions of animals lives each year, and during the last one, more than 4.5 million bushfires were registered, over 3 billion animals died just in bushfires of Australia and more than 13 million hectares were deforested in the world. Reaching the highest level in history of 40 soccer fields of virgin forests per minute. For this reason, we created “Nature is calling for help”, the first radio campaign made with real bird songs, recorded while their forests were being destroyed. Making an emergency call that seeks to raise awareness and make visible the impact of bushfires and deforestation on the biodiversity and ecosystem of our planet. Because if through all these years they didn't listen to us, now they will listen to them. |
| Problema | WWF needs to raise funds. That's why we created this campaign to get new partners. |
| Tipo di Media | Radio |
| Casa di Produzione | Iconoclast |
| Chief Marketing Officer (CMO) | Isabelle HERMAN |
| Advertising Manager | Pierre CAILLEAU |
| Advertising Manager | Guillaume Saez |
| Senior Brand Manager | Géraldine NEVEÜ |
| Digital & Brand Manager | Camille BEGHIN |
| Executive Creative Director | Christophe Coffre |
| Art Director | Jordan Molina |
| Copywriter | Ludovic Miège |
| Art Director | Didier Richarth |
| Art Director | Jean-Yves del Volgo |
| Art Director | Robin DE HARO |
| Strategic Planner | Romain Roux |
| Strategic Planner | Samia Gauvard |
| Account Management | Patrick Le Cerf |
| Account Management | Caroline Su |
| Account Management | Aymeric Valadas |
| Account Management | Claire Bouvet |
| Agency Producer | Carine Petit |
| Agency Producer | Géraldine Tisserant |
| Head of Social Media | Ludovic Chevallier |
| Social Creative Director | Leah Morse |
| Social Art Director | Juanita ARENAS PEDRAZA |
| Social Copywriter | Nathan GRÉGOIR |
| CM | Pierre LE DAMANY |
| TV Producer | Benjamin Besnainou |
| Director | Vincent Lobelle |
| Producer | Jean Duhamel |
| Special Effects / VFX | Poster |
| Post Produzione | Cyril BOURDESOULLE |
| Post Produzione | Poster |
| Audio Post Production | Hercules HRCLS |
| Sound Producer | Ivan Jovanovic |
| Sound Producer | Alexis Venot |
| Music Production | Hercules HRCLS |
| Food Stylist | Valéry Drouet |
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