Dozhd TV - "AI Versus"

Voskhod

Voskhod Ekaterinburg, Russia

Premi

17724

Marca: Dozhd TV
Paese: Russia

Cliente: Dozhd TV Channel

Titolo	AI Versus
Brief	Your worldview can be shaped by the media you consume. Enter two artificial intellects, like twins separated at birth, with no broad knowledge of the world. One was “brought up” by Russian state TV, the other by the country’s independent channel. Now they answer questions using the information they absorbed during their "upbringing". The Russian State-educated twin gives skewed and rather alarming answers. The other's are more thoughtful. When kids don’t know something, they start making things up, which is the most fascinating part of the experiment.
Agenzia	Voskhod
Campagna	AI Versus
Cliente	Dozhd TV Channel
Marca	Dozhd TV
Data di Prima Diffusione/Publicazione	2019 / 4
Settore	Materiale Elettrico ed elettronico
Slogan	AI
Trama	What’s the difference between propaganda and news? To answer this question we created two identical AIs. They are like twins, but with no experience, no outside factors influencing their outlook. AIs were «brought up» on news programs. One was «watching» the state TV Russia-1, The other – the independent TV Rain. Using the website interface, everybody can ask a question to the AIs and get answers from them or read related answers. Also, one can vote for the system he/she likes more. Everybody is free to choose either an officially bland material presentation of a state channel or a vivid and lively language of the independent channel. The choice is theirs. (93% voters favored TV Rain's AI)
Tipo di Media	Case Study
Lunghezza	112 seconds
Creative Director	Andrey Gubaydullin
Copywriter	Anton Rozhin
Copywriter	Daria Ovechkina
Digital Art Director	Anna Maslyakova
Creative Tech Lead	Viktor Shkurba
Motion Graphic Designer	Liliya Zagidullina
Chief Digital Officer	Dmitry Maslakov
Head of Development	Andrey Sergeev
CTO	Vasiliy Tsykin