Lynsey Atkin
Executive Creative Director, 4creative at Channel 4
London, Regno Unito
TitoloUnforgettable Nights 1
Agenzia
Campagna Unforgettable Nights
Cliente Reckitt Benckiser
Marca Durex
Data di Prima Diffusione/Publicazione 2019 / 7
Settore Contraccettivi e test di gravidanza
Filosofia The fast-paced films are each narrated by a person reliving what at first seems an innocuous night out, before ending in unprotected sex – and the consequence of an STI diagnosis. They aim to draw attention to both the symptoms and to the lesser-known, potential long-term effects of an STI, including infertility in both men and women. Familiar, relatable characters – your best mate’s sister, the girl who came back to town, a friend’s cousin, the hot guy from college – are used throughout the campaign to help debunk the commonly-held belief among young people that you can only contract an STI from a stranger, not someone you know.
Tipo di Media Televisione
Lunghezza
Market Spagna
Post Produzione
Grading/Online
Marketing Director
Brand Category Manager
Brand Manager
Executive Creative Director
Creative Director
Copywriter
Art Director
Managing Partner
Account Director
Account Director
Account Manager
Agency Producer
Assistant Agency Producer
Strategy Director
Strategist
Media Agency
Media Planner
Media Planner
Casa di Produzione
Production Company Producer
Production Company Producer
Production Company Producer
Director
Direttore della fotografia
Editor
Special Effects / VFX
Executive Producer
Production Company Producer
Colorist
Footage
Audio Post Production
Audio Engineer

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