| Titolo | Searching for Seville´s special color |
| Brief | Tanqueray wanted to launch "Flor de Sevilla", a gin with a hint of oranges as a tribute to the city of Seville. But how could a British brand become more relevant to a Spanish city? By creating a bottle-shaped homage to the city itself. An algorithm blended thousands of buildings, monuments and tones to find the unique colour of Seville. As well as launching the iconic bottle, the agency got Pantone to certify the colour, making Seville the world's first city with its own Pantone. |
| Agenzia | PS21 |
| Campagna | Searching for Seville´s special color |
| Cliente | Diageo |
| Marca | Tanqueray Flor de Sevilla |
Vuoi vedere tutti i crediti? this content is for subscribers only
Inseirisci
Già abbonato? Log on
| |
| Posted | Novembre 2018 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Case Study |
| Agency (& City) | P..1 (M....d) Solo abbonati |
| Head of Strategy | A....ín Vi....os Solo abbonati |
| Head of Growth | B....iz A..e Solo abbonati |
| Creative Director(s) | V...tor B...co &...; D..a M...oz Solo abbonati |
| Copywriter(s) | R....to Go....lez &...; I...e Fe.....dez Solo abbonati |
| Art Director(s) | D...el A...do &...; N...ia M...no Solo abbonati |
| Project Manager | L..a Ma....nez Solo abbonati |
| Brand Producers / Makers | L...a Ig....da &...; A...l A...s Solo abbonati |
| Production Company (& City) | R...m (M....d) Solo abbonati |
| Production Company Producer(s) | A....ra R...s &...; M...el .e La....ue Solo abbonati |
| Post-production Team | P...r Gu....ro &...; D...el R...ra &...; J...er Ci....da &...; P...o C....oba Solo abbonati |
| PR Company (& City) | .a ..�s C...a (M....d) Solo abbonati |
| PR Team | D...el R...s &...; M...�a M...ta &...; P...ma Fe.....dez Solo abbonati |
| Strategy Planner | S...io G...ía &...; N....ia Gu....ro Solo abbonati |
Spot Collegati
Job Board
Novità su AdForum
