| Titolo | Visit Xbox |
| Agenzia | McCann London |
| Campagna | VisitXbox |
| Cliente | Microsoft XBOX |
| Marca | XBOX |
| Data di Prima Diffusione/Publicazione | 2019 / 6 |
| Settore | Consolles per Video Games |
| Trama | Video game marketing has always focused on characters, guns and explosions. How could Xbox attract a wider audience who didn’t care about the violence? What about giving them a new reason to buy games? Not to play, but to visit! Xbox transformed into a travel brand, promoting not gameplay, but the locations in games – all built around a partnership with travel guide publisher Rough Guides. The Rough Guide to Xbox was just like their travel guides to real countries, but this time the advice was for virtual worlds. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Chief Creative Officer | Rob Doubal |
| Chief Creative Officer | Laurence Thomson |
| Executive Creative Director | Jamie Mietz |
| Executive Creative Director | Sanjiv Mistry |
| Senior Creative | Jim Nilsson |
| Senior Creative | Jacob Bjordal |
| Director | Jim Nilsson |
| Director | Jacob Bjordal |
| Head of Strategy | Karen Crum |
| Planner Director | James Appleby |
| Planner Director | Fannie David |
| Art Director | Dan Howarth |
| Designer | Matthew Thomas |
| Designer | Nazima Motegheria |
| Project Director | Clare Prager |
| Project Manager | Anna Curtis |
| Managing Partner | Sailesh Jani |
| PR Senior Account Director | Nicole Robinson-Spaude |
| Account Director | Andrew Wynn |
| Account Manager | Conor Lloyd |
| Account Manager | Anastasia Imam |
| Account Manager | Lucy Manning |
| Account Executive | Eloise Thompson |
| Chief Creative Officer | Rob Smith |
| Chief Production Officer | Sergio Lopez |
| Executive Producer | Kin-man Ly |
| Producer | Alex Dougan |
| Producer | Jeremy Reichman |
| Production | Fire without Smoke |
| Post Production | Craft London |
More Work
SEE ALLThe Everyday Tactician
- MARCA:
- Football Manager 2024
- AGENZIA:
- McCann London
The Joy of Everyday 4
- MARCA:
- Just Eat
- AGENZIA:
- McCann London
The Joy of Everyday 3
- MARCA:
- Just Eat
- AGENZIA:
- McCann London
The Joy of Everyday 2
- MARCA:
- Just Eat
- AGENZIA:
- McCann London
The Joy of Everyday 1
- MARCA:
- Just Eat
- AGENZIA:
- McCann London
Talent Transplant
- MARCA:
- CREAM
- AGENZIA:
- McCann London
New houseplants
- MARCA:
- Plant Drop
- AGENZIA:
- McCann London
The Gender Pain Gap -1
- MARCA:
- Nurofen
- AGENZIA:
- McCann London
Gender Pain - 30sec
- MARCA:
- Nurofen
- AGENZIA:
- McCann London