| Titolo | Toxic Toby |
| Brief | Air pollution leads to 9400 premature deaths every year in London. BreezoMeter, a company that monitors air quality, wanted to use its hyper-local, real-time data to shine a light on this deadly problem and raise awareness of its brand. So the agency re-purposed the typical roadside memorial of a teddy bear to bring the issue to life. Powered by live air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet sent directly to a local member of parliament. |
| Agenzia | McCann London |
| Campagna | Toxic Toby |
| Cliente | Breezometer |
| Marca | Breezometer |
| Posted | Settembre 2018 |
| Settore | Elettronica di comsumo e Audiovisivi |
| Trama | McCann London has teamed up with BreezoMeter’s air quality data experts to raise awareness around London’s “silent killer” – it’s toxic air - by placing a roadside memorial in the capital’s pollution blackspots to highlight the startling 9,400 premature deaths associated with this public health issue. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Creative Team | James Crosby |
| Creative Team | William Cottam |
| President & Chief Creative Officer | Rob Doubal |
| Executive Creative Director | Sanjiv Mistry |
| President & Chief Creative Officer | Laurence Thomson |
| Executive Creative Director | Jamie Mietz |
| Copywriter | James Crosby |
| Art Director | William Cottam |
| Head of Business Development | Elizabeth Bernstein |
| Senior Account Manager | Rohin Lalli |
| Comms Strategy Partner | Nick Kavanagh |
| Communications Director | Katya Escala |
| Chief Production Officer | Sergio Lopez |
| Executive Producer | Zara Balfour |
| Agency Producer | Duncan Groves |
| Business Affairs | Nicholas Mugridge |
| Music Supervision | Chris Graves |
| Director | Ben Twiston-Davies |
| Editor | Adam Beasley |
| Editor | Frank Harris |
| Sound Engineer | Giselle Hall |
| Planning Team | Tara Henderson |
| Project Manager | Paul Gillespie |
| Business Director | David Smith |
| Senior Interface Developer | Alex Hegarty |
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