Titolo | Coke Sharing Can |
Agenzia | OgilvyOne Worldwide |
Campagna | Coke Sharing Can |
Cliente | Coca-Cola |
Marca | 46664/Coca-Cola |
Data di Prima Diffusione/Publicazione | 2013 |
Settore | Soft drinks, acque toniche |
Trama | NA |
Filosofia | Afin de porter l’ADN de la marque Coca Cola « Sharing Hapiness » au sein de ses produits, nous avons créé une canette qui est capable d’être littéralement partagée, divisible en deux parties. |
Problema | Comment innover dans le domaine du soda et créer un produit qui serait porteur de l’ADN de la marque ? |
Risultato | Le produit a été testé à Singapore avec 1000 consommateurs, avec plus de 89% d’appréciation positive sur la dimension innovante de la marque et les aspects ludiques et pratiques du produit. |
Tipo di Media | Interattivo |
Lunghezza | |
Executive Creative Director | Chris Garbutt |
Executive Creative Director | Eugene Cheong |
Creative Director | Fred Levron |
Creative Director | Yvan HIOT |
Creative Director | David Raichman |
Copywriter | Baptiste Clinet |
Copywriter | Nicolas Lautier |
Copywriter | Florian Bodet |
Copywriter | Martin Olivier |
Copywriter | XiaoAn Cheng |
Art Director | Baptiste Clinet |
Art Director | Nicolas Lautier |
Art Director | Florian Bodet |
Art Director | Martin Olivier |
Art Director | Nicolas Gagner |
Art Director | Erdenechimeg Erden |
Illustrator | Robyn Makynson |
Producer | James Brook-Partridge |
Producer | Laure Bayle |
Producer | Aurélie Appert |
Director | Giovanni Fantoni Modena |
Producer | Lorenzo Hassan |
Direttore della fotografia | Claude O'Steen |
Account Manager | Philip Heimann |
Account Manager | Louise Kuegler |
Account Manager | Tonya Fossey |
Account Manager | Jiamei Tay |
Account Manager | Anne-Sophie Carbo |
Account Manager | Franēois Phan |
Account Manager | Laurianne Maury |
Designer | Martin Olivier |
Designer | Olivier Brechon |
Assistant Director | Sibilla Morgantini |
Assistant Camera | Abhilash Chandrasekaran |
Planner | Hadi Zabad |
Planner | Mark Sinnock |
Worldwide Chief Creative Officer | Tham Khai Meng |