Aurélie Appert
Head of Production at H&O
Paris, Francia
TitoloCoke Sharing Can
Agenzia
Campagna Coke Sharing Can
Cliente Coca-Cola
Marca 46664/Coca-Cola
Data di Prima Diffusione/Publicazione 2013
Settore Soft drinks, acque toniche
Trama NA
Filosofia Afin de porter l’ADN de la marque Coca Cola « Sharing Hapiness » au sein de ses produits, nous avons créé une canette qui est capable d’être littéralement partagée, divisible en deux parties. 
Problema Comment innover dans le domaine du soda et créer un produit qui serait porteur de l’ADN de la marque ? 
Risultato Le produit a été testé à Singapore avec 1000 consommateurs, avec plus de 89% d’appréciation positive sur la dimension innovante de la marque et les aspects ludiques et pratiques du produit. 
Tipo di Media Interattivo
Lunghezza
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Illustrator
Producer
Producer
Producer
Director
Producer
Direttore della fotografia
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Designer
Designer
Assistant Director
Assistant Camera
Planner
Planner
Worldwide Chief Creative Officer

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