Titolo | Corelle presents - the Tipsy Hostess -Episode 2 - Cougars |
Agenzia | McCann Sydney |
Campagna | The Tipsy Hostess |
Cliente | World Kitchen, LLC |
Marca | Corelle |
Data di Prima Diffusione/Publicazione | 2014 / 10 |
Settore | Casalinghi vari e attrezzi da cucina |
Slogan | Survives anything |
Trama | The films colourfully demonstrate that the break-resistant Corelle dinnerware, long known for surviving physical torture tests, can actually come in handy when it comes to surviving perilous social situations as well. |
Filosofia | Aussies like getting tipsy at dinner parties. So they need break-resistant plates. That’s the simple thought behind the Tipsy Hostess campaign. |
Problema | People don't associate Corelle with stylish dinner parties. Our campaign addressed this issue whilst simultaneously demonstrating the product benefit - break-resistance. |
Tipo di Media | Web Film |
Lunghezza | |
Più informazioni | https://www.facebook.com/tipsyhostess?fref=ts |
Creative Director | Kieran Flannagan |
Executive Creative Director | Dejan Rasic |
Creative Director | Nick Levey |
Copywriter | Jack Wall |
Art Director | Laura Brown |
Producer | Penny Brown |
Producer | Colin Tuohy |
Director | Jesse James McElroy |
Account Manager | Dan Larcombe |