Dejan Rasic
Executive Creative Director McCANN Sydney at Dejan Rasic
Sydney, Australia
TitoloBroken Dreamers
Agenzia
Campagna Broken Dreamers
Cliente MTV EXIT
Marca MTV EXIT Foundation
Data di Prima Diffusione/Publicazione 2014 / 9
Settore Istituzioni/Associazioni
Slogan Visit mtvexit.org and help give these stories a happy ending
Trama The music video, “Broken Dreamers”, features an original song by Paris-based electro pop artist Birkii, and tells the story of three characters caught in nightmarish modern-day slavery scenarios. The stories unfold in the form of a pop-up storybook, highlighting the collision of innocence and malevolence. 
Filosofia The music video, “Broken Dreamers”, features an original song by Paris-based electro pop artist Birkii, and tells the story of three characters caught in nightmarish modern-day slavery scenarios. The stories unfold in the form of a pop-up storybook, highlighting the collision of innocence and malevolence. 
Problema Our Audience is inundated with pro-social messages fighting for attention. We needed to cut through the clutter with an execution that captured people's interest.
Risultato A new installment in a long-running MTV EXIT campaign to raise awareness of human trafficking around the world through a four-minute educational music video.
Tipo di Media Televisione
Lunghezza
Colonna sonora Birkii
Più informazioni www.mtvexit.org
Executive Creative Director
MTV EXIT Head of Creative & Content
MTV EXIT Campaign Director
Agency
Creative
Client
Music written and performed by
Music mixed by
Director
Casa di Produzione
Executive Producer
Producer
Production Manager
Paper Engineer
Concept Designer
Fabricator
Visual Effects Supervisor
Direttore della fotografia
Assistant Camera
Additional VFX
Editor
Casa di Produzione Starburns Industries

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