Eduardo Tavares
VP Creative Director, Craft & Design at Area 23
New York, Stati Uniti
TitoloThe Moving Food Truck
Agenzia
Campagna The Moving Food Truck
Cliente ADEXO
Marca ADEXO
Data di Prima Diffusione/Publicazione 2016 / 5
Settore Farmaceutici/Sanitari
Trama In order to help with the fight against bad eating habits, FCB Lisboa created for ADEXO (Portuguese Association of Obese Patients and Former Obese) the 1st food truck that is not paid with money but with the exercise needed to burn the calories in an order. A cheeseburger, e.g., costs 4.3km. And the soda to pair with it costs 1.4km. A simple and fun idea to raise awareness in people. 
Filosofia In order to help with the fight against bad eating habits, FCB Lisboa created for ADEXO (Portuguese Association of Obese Patients and Former Obese) the 1st food truck that is not paid with money but with the exercise needed to burn the calories in an order. A cheeseburger, e.g., costs 4.3km. And the soda to pair with it costs 1.4km. A simple and fun idea to raise awareness in people. 
Tipo di Media Web Film
Lunghezza
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Copywriter
Producer
Director
Casa di Produzione

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