Ministry of Health Kenya & Roto Tanks - "Lesso Lessons"

Ogilvy Africa

Ogilvy Africa Nairobi, Kenia

Premi

3712

Questo spot fa parte della collezione ACT Responsible

Marca: Ministry of Health Kenya & Roto Tanks
Paese: Kenia

Cliente: Ministry of Health Kenya & Roto Tanks

Titolo	Lesso Lessons
Agenzia	Ogilvy Africa
Campagna	Lesso Lessons
Cliente	Ministry of Health Kenya & Roto Tanks
Marca	Ministry of Health Kenya & Roto Tanks
Data di Prima Diffusione/Publicazione	2022 / 3
Settore	Industria Manufatturiera
Trama	Leading Water tanks manufacturer Roto Tanks, the Ministry of Health Kenya, and Ogilvy Africa have partnered on a project aimed at educating young mothers in rural parts of East Africa on how to combat malnutrition in children 2 and under. "Lesso Lessons" aims to use traditionally patterned fabric garments called "lessos" — which are commonly used as slings by women to carry their babies on their backs as they work — to educate young Kenyan mothers in rural areas on proper postnatal nutritional care. The campaign makes use of creative and design thinking to tackle this seemingly ever-present issue in a way that seamlessly fits into Kenyan women’s lives. Along with input from healthcare professionals, the team adapted over 1 million data points from some of the most recent studies on postnatal nutrition during the design process to make the utility relevant to the region.
Tipo di Media	Community Relation
Lunghezza	158 seconds
Più informazioni	https://ogilvy.africa/work/lesso-lessons/
Account Management	Maria Truter
Account Management	Irene Wachira
Account Management	Vanencia Otieno
Account Management	Susan Wanjiku
Account Management	Daniel Okoth
Account Management	Margeret Ngenye
Account Management	Rose Ngina
Account Management	Alex Simitta
Agency Producer	Newton Thairu
Advertising Manager	Heril Bangera
Advertising Manager	Sonia Bangera
Creative Director	Alex van Niekerk
Creative Director	Maurice Wangalachi
Creative Director	Shounak Guhatakurta
Creative Director	Keenan Mulvaney
Creative Director	Shashank Jha
Executive Creative Director	Yash Deb
Casa di Produzione	Fluid Films
Illustrator	Shilpi Deb
Illustrator	Poorva Shingre
Strategist	Vikas Mehta
Copywriter	Samson Muigai