Volvo Trucks - "The new Volvo VNL - World’s Largest Unboxing Starring 3-Year-Old Joel"

Forsman & Bodenfors Stockholm

Forsman & Bodenfors Stockholm Stockholm, Svezia

Premi

10485

Marca: Volvo Trucks
Paese: Svezia

Cliente: Volvo Trucks

Titolo	The new Volvo VNL - World’s Largest Unboxing Starring 3-Year-Old Joel
Brief	The unboxing trend on youtube is strangely mesmerising: millions of viewers tune into watch toys being unwrapped. That’s it. Playing off this strange, yet extremely successful trend, Volvo Trucks invited one lucky wide-eyed youngster to unbox the largest object ever unboxed: its Volvo VNL truck. And the views went through the roof.
Agenzia	Forsman & Bodenfors Stockholm
Campagna	The New Volvo VNL
Cliente	Volvo Trucks
Marca	Volvo Trucks
Data di Prima Diffusione/Publicazione	2017 / 7
Settore	Automobili/Motoveicoli
Trama	To launch the new Volvo VNL in North America, we set up a live event inCharlotte, USA: The largest unboxing – ever – approved by Guinness WorldRecords.The first one who got to see this brand new model was a great truck lover, the 3-years-old Joel Jovine that got the surprise of his life.The event was then turned into a mini-documentary, used for PR and on socialmedia.
Tipo di Media	Web Film
Lunghezza	102 seconds
Audio Post Production	Media.Monks
Account Director	Olle Victorin
Account Manager	Britta Malmberg
Art Director	Kim Cramer
Art Director	Anders Eklind
Copywriter	Bjorn Engstrom
Copywriter	Martin Ringqvist
Designer	Jerry Wass
PR Strategist	Bjame Darwell
Account Planner	Tobias Nordström
Agency Producer	Lena Sellman
Agency Producer	Peter Gaudiano
Casa di Produzione	ACNE
Production Company Producer	Lars Nordenson
Executive Producer	Petur Mogensen
Media Partner	Oath
Director / Editor	Torbjorn Martin
Music	Jonas Quant
Social Media Expert	South Agency
PR	Ogilvy, Oath, Volvo Trucks