| Titolo | Road to the Final |
| Agenzia | Wieden + Kennedy Amsterdam |
| Campagna | Road to the Final |
| Cliente | Heineken |
| Marca | Heineken |
| Data di Prima Diffusione/Publicazione | 2013 / 4 |
| Settore | Birre |
| Trama | As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken unveils the latest instalment of the ‘Road to the Final’ with the launch of a new global ad campaign, demonstrating how, with imagination and resourcefulness, one man is able to witness club football’s most prestigious event – the Final itself. 'The Final' sees the Heineken Legend, a huge football fan, being presented with the opportunity of a lifetime - a ticket to the UEFA Champions League Final. The narrative follows him in a nail-biting race against the clock to get from the depths of the Amazon to the Final in London in just 48 hours. Along the journey, he uses a combination of resourcefulness, imagination and inventiveness to charm his way into the good graces of a variety of eccentric characters. They, in turn, help him stay on the move and make it to his Champions League pitch side seat with mere seconds to spare. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Colonna sonora | Kalinka |
| Executive Creative Director | Mark Bernath |
| Creative Director | Mark Bernath |
| Executive Creative Director | Eric Quennoy |
| Creative Director | Eric Quennoy |
| Art Director | Craig Williams |
| Copywriter | Zach Watkins |
| Head of Production | Erik Verheijen |
| Agency Producer | Jaime Tan |
| Account Director | Clare Pickens |
| Account Manager | Jorge Fesser |
| Art Buyer | Andrew Koningen |
| Director | Fredrik Bond |
| Direttore della fotografia | Roman Vasyanov |
| Producer | Alicia Richards |
| Project Manager | Jackie Barbour |
| Executive Producer | Helen Kenny |
| Editor | Tim Thornton-Allan |
| Sound Design Company | Raja Sehgal |
| Music Composer | I. Larionov |
| Music Production | Mad Planet |
| Colorist | Aubrey Woodiwiss |
| Colorist | Luke Morrison |
| 3D Graphics | James Mullholland |
| 3D Graphics | Nico Domarego |
| 3D Graphics | Ed Hicks |
| 3D Graphics | Dan Moore |
| 3D Graphics | Adam Darrah |
| 3D Graphics | Joakim Riedinger |
| 3D Graphics | Jacob Gonzales |
| 3D Graphics | Ciaran Moloney |
| Production | Paul Schleicher |
| Production | Luis Martin |
| Photographer | Christian Webber |
| Associate Post Producer | Javier Perroud |
| Planner | Nick Docherty |
| Connections Planner | Richard Oldfield |
| Group Account Director | Jordi Pont Gasau |
| Global Brand Director | Cyril Chazat |
| Global Manager | Anuraag Trikha |
| Communication Manager | Agnieszka Gorecki |
| Business Affairs | Michael Graves |
| Assistant Editors | Phil Hignett |
| Assistant Editors | Patrick Ryan |
| Music Supervisor | Sam Morris |
| 2D Lead | Jay Bandlish |
| 2D Artists | James Pratt |
| 2D Artists | Zoe Cassey-Hayes |
| Bumper Director | Nick Rutter |
| 2D Assistant | Siro Valente |
| 2D Assistant | Douglas Haynes |
| 2D Assistant | Andrew Curtis |
| 3D Lead | David Lawson |
| Nuke Artist | Emma White |
| 3D Rigger | Andreas Greichen |
| Matte Painters | Nathan McKenna |
| Matte Painters | Kieran Belshaw |
| Matte Painters | Jiyoung Lee |
| Matte painter | Aurelien Ronceray |