| Titolo | Porcelain Bones (French) |
| Agenzia | HUMANSEVEN |
| Campagna | Porcelain Bones |
| Cliente | Amgen Inc. |
| Marca | AFLAR |
| Data di Prima Diffusione/Publicazione | 2016 / 10 |
| Settore | Istituzioni/Associazioni |
| Trama | Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50... A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message: “Untreated, osteoporosis makes the bones as fragile as this porcelain”. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Art Director | Aurélien Bigot |
| Copywriter | Benjamin Le Coz |
| TV Production | Vasseur ingrid |
| Director | Les Colts |
| Chief Creative Officer | Xavier Beauregard |
| Casa di Produzione | Wanda Paris |
| Director | The CABS |
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