Martin de Thurah
Director at CZAR & Bacon
Copenhagen, Danimarca
TitoloTaking Care of Business
BriefThe view on people with disabilities in Sweden can be very traditional, resulting in prejudice among employers. This film depicts a society in which people with disabilities are part of everyday working life, just like everyone else. Some are on their way to work, others are already busy. We meet a taxi driver, a surgeon, a museum director, and a group of people working in the stock exchange. The film ends with a call to action: "All jobs are for everybody. Hire us at görplats.se".
Agenzia
Campagna Taking Care of Business
Cliente Swedish Public Employment Service
Marca Swedish Public Employment Service
PostedAprile 2019
Settore Istituzioni/Associazioni
Trama The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability.
Tipo di Media Televisione e Cinema
Lunghezza
Creative director
Art director
Copywriter
Executive manager
Digital project manager
Final art work
Producer manager
Agency producer
Director
Campaign Manager
Campaign Manager
Campaign Manager

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started