| Titolo | Wolfdog Critical Message Watch Now |
| Agenzia | Wieden + Kennedy |
| Campagna | The Smell of the Wild |
| Cliente | Procter & Gamble |
| Marca | Old Spice |
| Posted | Marzo 2013 |
| Settore | Deodoranti |
| Tipo di Media | Web Film |
| Lunghezza | |
| Creative Director | Jason Bagley |
| Creative Director | Craig Allen |
| Interactive Creative Director | Matt O'Rourke |
| Copywriter | Jarrod Higgins |
| Copywriter | David Neevel |
| Art Director | Ruth Bellotti |
| Director of Interactive Production | Pierre Wendling |
| Senior Interactive Producer | Mike Davidson |
| Junior Interactive Producer | Andrew Abraham |
| Digital Strategist | Jocelin Shalom |
| Account Director | Michael Dalton |
| Account Supervisor | Diana Gonzalez |
| Business Affairs | Karen Murrillo |
| Executive Creative Director | Joe Staples |
| Executive Creative Director | Susan Hoffman |
| Casa di Produzione | Minivegas |
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