Kleenex - "Tinydoll "

J. Walter Thompson Bangkok

J. Walter Thompson Bangkok Bangkok, Tailandia

Premi

23547

Questo spot fa parte della collezione ACT Responsible

Marca: Kleenex
Paese: Tailandia

Cliente: Kimberly-Clark Worldwide, Inc.

Titolo	Tinydoll
Agenzia	J. Walter Thompson Bangkok
Campagna	#GentleNotWeak
Cliente	Kimberly-Clark Worldwide, Inc.
Marca	Kleenex
Posted	Marzo 2018
Settore	Carta Igienica, fazzoletti di carta
Trama	International facial tissue brand Kleenex turned the spotlight on the problem of bullying by featuring Rika Ishige, Thailand’s top female ONE Championship athlete also known as ‘Tinydoll’. A former victim of child bullying, Rika turned her life around after discovering her confidence through sports and martial arts. She chose to speak out about her childhood as a small and very delicate half-Japanese girl growing up in Thailand. Recent research shows that Thailand has the world's second highest percentage of children being bullied at school. According to the survey conducted by the Department of Mental Health, about 600,000 children are being bullied at school each year, and 40 percent of these children are bullied by their peers. In the film created by J. Walter Thompson Bangkok and shot by Baz Poonpiriya (the award-winning director behind box-office hit ‘Bad Genius’), the audience follows Rika’s story as she powers through adversity with her soft and gentle nature to overcome the bullies and become a martial arts champion.
Tipo di Media	Case Study
Lunghezza	385 seconds
Chief Creative Officer	João Braga
Creative Director	Thasorn Boonyanate
Copywriter	Thasorn Boonyanate
Copywriter	Supalerk Silarangsri
Art Director	Kusuma Arunanondchai
Art Director	Intira Tripukdeekul
Art Director	Danai Apiwatmongkol
Brand Team Leader	Supannapa Traitonwong
Group Account Director	Michelle Abeleda
Account Director	Jit-aree Chotivithayaporn
Head of Planning	Prachawan Ketavan
Head of Production	Jiroj Mechoojit
Producer	Duangjai Choomnoommanee
Director	Nattawut Baz Poonpiriya
Co-Director	Wattanapong Wongwan
Cinematograher	Phaklao Jiraungkoonun
Editor	Chonlasit Upanigkit
Executive Producer	Amorn Nilthep
Producer	Kobrsak Noomnoi
Post-Production House	After Shoot Bangkok
Sound Production Company	Soundwave
Sound Designer	Kritakorn Tanuchaikar