Adriana Roza
São Paulo, Brasile
TitoloA Special Evening
Agenzia
Campagna A Special Evening
Cliente Electrolux
Marca Electrolux
Data di Prima Diffusione/Publicazione 2015 / 1
Settore Grandi elettrodomestici
Slogan Electrolux creates a special Christmas evening for those working away from home
Trama Have you ever stopped to think about the number of people who spend special dates away from home and their families because of their jobs? Some professions require full-time dedication, leaving no time for breaks or holidays. With this in mind, Electrolux came up with a way of taking a special Christmas to those who were away from home on Christmas Eve.
Filosofia Employees of the AACD Hospital, firefighters, security guards, and employees of service stations received a visit from a Food Truck in the early hours of the 25th. They were taken by surprise with a Christmas dinner carefully prepared by a chef so they could share the true spirit of Christmas alongside friends and co-workers.
According to Theo Rocha, Creative Director of F/Nazca Saatchi & Saatchi, "the idea is simple: gather people who were in the same situation around a special moment”. And it is precisely in that spirit of sharing good times and union that Electrolux wants to engage consumers through 2015.
This is just the first of a series sponsored by Electrolux with the objective of promoting a sensory experience and the occupation of the city with the art of gastronomy. 
Tipo di Media Community Relation
Lunghezza
Agency F/Nazca Saatchi & Saatchi
Executive Creative Director
Executive Creative Director
Creative Director
Copywriter
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Art Director
Account Supervisor
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Strategic Planner
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Media Director
Media Director
Media Director
Agency Producer
Agency Producer
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Agency Producer
Agency Producer
Casa di Produzione
Director
Direttore della fotografia
Direttore della fotografia
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Project Director
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CONTENT MANAGER
Client Supervisor
Client Supervisor
Client Supervisor
Client Supervisor
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