| Titolo | Cobblestone Riders |
| Agenzia | FCB Lisbon |
| Campagna | Cobblestone Riders |
| Cliente | FUEL TV |
| Marca | FUEL TV |
| Data di Prima Diffusione/Publicazione | 2017 / 3 |
| Settore | TV, Radio |
| Slogan | More than creating a brand promotion, we created a brand-new sport. |
| Trama | We decided to devise a way to skate the “unskateable”: a board that perfectly fits the tram tracks. As the story unfolded through online and offline channels, a skateboarding community emerged around our riders and the FUEL TV brand. More than creating a brand promotion, we created a brand-new sport. |
| Filosofia | Cobblestone Riders project turned the Portuguese cobblestone streets, criss-crossed with tramway rails, into the perfect place for a new way of skating. All thanks to a board specially designed to skate the unskateable. |
| Problema | Fuel TV is an action sports TV channel available in 70 countries, including Portugal. Skaters are a great part of our target audience. Hot to engage with skateboarding social community and create relevant local online content in a country where the streets are the nightmare of any skater? |
| Risultato | MOST WATCHED AND SHARED VIDEO IN THE HISTORY OF FUEL TV’S SOCIAL MEDIA 22X MORE VIEWS THAN THE 2ND MOST POPULAR VIDEO 225.000€ IN ONLINE EARNED MEDIA IMPACTED OVER 18 MILLION HOMES IN 70 DIFFERENT COUNTIRES |
| Tipo di Media | Web Film |
| Lunghezza | |
| Colonna sonora | Fast Eddie Nelson - Baptize me in Wine |
| Associate Creative Director | edson athayde |
| Creative Director | Luis Silva Dias |
| Copywriter | Viton Araùjo |
| Art Director | Rodrigo Burdman |
| Art Director | Eduardo Pastor |
| Designer | João Martins |
| Product Development | Ricardo Marques |
| Director | Mario Patrocinio |
| Director | Pedro Patrocinio |
| Sound Designer | Paulo Costa |
| Post Production | Claudio Jordão |
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