Royal Air Force RAF - "Find Their Force 2"

Engine UK

Engine UK London, Regno Unito

7339

Questo spot fa parte della collezione ACT Responsible

Marca: Royal Air Force RAF
Paese: Regno Unito

Cliente: Royal Air Force

Titolo	Find Their Force 2
Agenzia	Engine UK
Campagna	Find Their Force
Cliente	Royal Air Force
Marca	Royal Air Force RAF
Data di Prima Diffusione/Publicazione	2019 / 7
Settore	Istituzioni Governative e altre autorita'
Filosofia	Today, the Royal Air Force launches a new recruitment campaign designed to inspire people to realise their potential. The campaign idea, Find Your Force, was based on psychological studies on talent development and education, as well as, insights around a younger generation’s growing desire for fulfilment in their work lives. It’s designed to demonstrate how everyone, whether they have formal qualifications or not, has a talent, something they were born to do… And highlight how the RAF, helps individuals develop their talents (even the ones they didn’t know they had), through a breadth of different roles and a real depth of training and personal development. The launch film brings this idea to life through the journey of a young woman as she explores a range of roles in the RAF; from chef to air operations, all whilst identifying which role fits best with her own personal qualities. The campaign, created by ENGINE, launches on 15th July with 2 x 30” TVC spots, and a 70” online long form edit. The campaign will be accompanied with social and digital display ads, driving people to identify an innate skill they may have, and consider a role in the RAF that may best fit this quality.
Tipo di Media	Stampa e stampati
Lunghezza	74 seconds
Editor	Trim Editing
Chief Creative Officer	Billy Faithfull
Creative Director	Christopher Ringsell
Creatives	Holly Fallows
Creatives	Charlotte Watmough
Agency Producer	Alex Honnor
Account Handling	Richard Williams
Account Handling	Harriet Pinnington
Planning	John Crowther
Planning	Matt Rhodes
Planning	Ronaldo Pegoraro
Agency Designer	Alex Sullivan
Agency Designer	Sara Neves
Agency Designer	Patrick Gibson
Agency Designer	Lee Manning
Agency Designer	Nick Dinnen
Agency Designer	Aaron Pacey
Media Agency	Wavemaker Hungary
Media Agency	Manning Gottlieb OMD
Production Company	Smuggler
Director	Adam Berg
Producer	Jason Scanlon
Editor	Paul Hardcastle
Sound Design	Will Cohen
Sound Design	Joe Wilkinson @ String & Tins
Post Production	Time Based Arts
RAF Marketing	Squadron Leader Simon Briggs
RAF Marketing	Rebekah Selman
RAF Marketing	Paul Harris