| Titolo | Phubbing: A Word is Born |
| Agenzia | McCann Melbourne |
| Campagna | Language is Always Changing |
| Cliente | Macmillan Publishing |
| Marca | Macquarie Dictionary |
| Data di Prima Diffusione/Publicazione | 2013 |
| Settore | Giornali, Libri, Periodici |
| Slogan | Language is always changing |
| Tipo di Media | Case Study |
| Lunghezza | |
| Post Produzione | AIRBAG |
| Account Director | Alec Hussain |
| Account Director | Adrian Mills |
| Account Executive | Alex Haigh |
| Executive Creative Director | John Mescall |
| Creative Director | Pat Baron |
| Copywriter | John Mescall |
| Copywriter | Natasha Wood |
| Art Director | Pat Baron |
| Art Director | Matthew Stoddart |
| Art Director | Dave Budd |
| Agency Producer | Chelsea Nieper |
| Agency Producer | Pauline McMillan |
| Editor | Nathan Mallon |
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