Andrée-Anne Hallé
Copywriter at lg2, Québec
Quebec, Canada, Canada
TitoloAdult
Agenzia
Campagna It Has To Stop
Cliente Société de l'assurance automobile du Québec (SAAQ)
Marca SAAQ
Data di Prima Diffusione/Publicazione 2020 / 1
Settore Assicurazioni
Filosofia The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted. Creating a unique campaign out of a sadly common situation, the film highlights how one deadly mistake can trigger an infinite loop of disasters. 
Mixing a range of techniques, the campaign was shot entirely through still images. Wanting to explore an entirely new direction, director Olivier chose not to shoot in a traditional high frame rate, instead recording a large amount of detail in each photographed frame. To push the loop of accidents into infinity, he kept the layers of story independent with a mix of photography, CGI, traditional retouching, composition, and 3D mapping. 
Tipo di Media Stampa e stampati
Lunghezza
Creative Vice President
Art Director
Art Director
Copywriter
Account Director
Account Manager
Media Agency
Director
Direttore della fotografia
Casa di Produzione
Producer
Sound
Sound Boulevard
Photography / Retoucher
Animator - Animation
Visual Packaging
Animator - Animation

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