Toyota - "R+S"

Saatchi & Saatchi Los Angeles

Saatchi & Saatchi Los Angeles Torrance, Stati Uniti

35904

Marca: Toyota
Paese: Stati Uniti

Cliente: Toyota Motor Corporation

Titolo	R+S
Agenzia	Saatchi & Saatchi Los Angeles
Campagna	Toyotathon Holiday Commercial
Cliente	Toyota Motor Corporation
Marca	Toyota
Data di Prima Diffusione/Publicazione	2017 / 11
Settore	Automobili/Motoveicoli
Trama	“R+S” unfolds like a film as it tells a family’s multigenerational story using a much loved family tree as the centerpiece. The narrative starts with the grandparents as a young couple and the tree bares their initials, “R+S.” The story continues decades later after the tree has fallen from natural causes. During the holiday season the grandparents visit their daughter’s home to find a framed picture of themselves as a young couple in front of their special tree. As the rest of the family hides in anticipation, they see the inscription of their initials “R+S” on the table and quickly realize its their beloved tree.
Tipo di Media	Televisione e Cinema
Lunghezza	105 seconds
Colonna sonora	Novo Amor "Carry You"
Telecine Company	MPC LA
Chief Creative Officer	Jason Schragger
Executive Creative Director	John Payne
Creative Director	Leo Circo
Copywriter	Chip McDonald
Art Director	Chip McDonald
Copywriter	Craig Lederman
Copywriter	Richard Beahm
Executive Director of Integrated Production	Lalita Koehler
Director of Content Production	Sara Seibert
Executive Producer	Sara Seibert
Content Producer	Antonietta Croft
Music Supervision	Kristen Hosack
Project Manager	Katie Wood
Project Manager	Jon Cindric
Group Account Director	Jon Cindric
Account Director	Nicole Timerson
Management Supervisor	Lauren Messina
Account Supervisor	Lauren Messina
Chief Strategy Officer	Lauren Messina
Strategic Planner	Brittany Berman
Executive Communications Director	John Lisko
Business Affairs Director	Linda Daubson
Business Manager	Katie Banghart
Business Manager	Erin D'Angelo
Advertising Manager	Lisa Materazzo
Advertising Manager	Scott Wracher
Advertising Manager	Cynthia Carroll-Brown
Advertising Manager	Nick Miller
Advertising Manager	Eric Cavanagh
Advertising Manager	Clinton Middleton
Casa di Produzione	Park Pictures
Executive Producer	Scott Howard
Executive Producer	Jackie Kelman-Bisbee
Head of Production	Anne Bobroff
Line Producer	Caroline Kousidonis
Director	Lance Acord
Editing Company	Exile Editorial
Executive Producer	CL Weaver
Producer	Remy Foxx
Editor	Shane Reid
Assistant Editor	Cutler Gray
Telecine	Ricky Gausis
Finishing	ArsenalCreative
Finished Artist	Matt Motal
Finishing Producer	Pravina Sippy
Mixer and Sound Designer	Loren Silber
Sound Design and Mix	Lime Studios