Monideepa Nandi
Regional Business Director at Publicis Indonesia
Mumbai, India
TitoloSmile With Oreo
Agenzia
Campagna Smile with Oreo
Cliente Mondelez
Marca Oreo
Data di Prima Diffusione/Publicazione 2022 / 4
Settore Biscotti, Pane e sostitutivi
Trama Given that there are 13 unique smiles which Thai people are used to, we artistically represented our smiling cookie to capture these unique smiles through design and animation. These smiles were available on GIPHY.
Filosofia Songkran, was an opportune time for OREO to reactivate it’s Stay playful platform and rebuild lost in- home consumption. The challenge though was despite reopening of the economy, the impact of Covid had taken away the smiles (happiness) from the land of smiles. OREO” as a catalyst of playful connections with its equity of the smiling cookie, a symbol of playfulness, wanted to encourage Thai people to get their ‘lost’ smiles back. With our “Smile with Oreo’ Campaign we aimed to make Thailand smile again during the most playful season in Thailand, the “Songkran Festival.

Given that there are 13 unique smiles which Thai people are used to, we artistically represented our smiling cookie to capture these unique smiles through design and animation. These smiles were available on GIPHY.
An unique partnership with Tiktok to ccreate the platform’s first-of-its-kind smile challenge – #SmileWithOreo
Working with LINE, we created stickers for chat
Problema OREO despite years of presence in Thailand has not managed to win hearts of Thai people. Compounding our challenges, Co-vid had led to consumption drop by a huge 15% , with a share loss of -0.4pp vs YTD May’20, as well as the total Cookies Segment in Thailand also was suffering and showed a decline of -20%.
Tipo di Media Social Media
Lunghezza
Market Tailandia
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Chief Executive Officer (CEO)
Chief Creative Officer
Regional Business Director
Creative Group Head
Art Director
Creative Team
Graphic Designer
Head of Design
Designer
Designer
Designer
Account Planner
Associate Account Director
Project Manager
Agency Producer
Casa di Produzione
Director
Post
Audio Post Production
Audio Post Production
Music Composer
Offline
Post Production
Image Design
Grade
Media Agency
Media Planner
Digital Planning Director
Media Planner
Post Production Supervisor
Post Produzione
Motion Graphics Designer
Sound Design Company
Project Manager

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started