Pippa Misplon
Managing Director at Retroviral
Johannesburg, Sud Africa
TitoloLast Dictator Standing (45 sec)
Agenzia
Campagna Last Dictator Standing (2011)
Cliente Nando's
Marca Nando's South Africa
Data di Prima Diffusione/Publicazione 2011 / 11
Settore Ristoranti e Fast Food
Trama Nando’s South Africa (a flame grilled peri peri chicken franchise) briefed us to promote two large meals for people to share during the festive season when families and friends spend time together.
To show the benefit of the meals, we used a simple insight: no one should have to eat alone at Christmas, New Year's Eve, etc.
The creative execution was born from the events of 2011 – a year with major political uprisings and the end of many autocratic leaders. We focused on Robert Mugabe as the last dictator standing.
Using our rendition of the iconic 1968 track, “Those were the days” by Mary Hopkin, we tell the story of Robert Mugabe’s happier days. He recalls the good times spent with fellow tyrants who have now either died or have been dispossessed of power.
In the end, it is only Mugabe who sits at his big dining room table - all alone with no friends. 
Due to pressure from militant pro-Mugabe groups in Zimbabwe, the TV ad was pulled withing a few days of flighting. 
Tipo di Media Televisione
Colonna sonora 'Those were the days' by Mary Hopkin
Casa di Produzione
Production Company Producer
Interactive Production Company
Director
Interactive Strategist
Interactive Strategist
Interactive Strategist
Agency Producer
Agency Producer
Strategic Planner
Account Director
Copywriter
Art Director
Copywriter
Art Director
Copywriter
Creative Director
Executive Creative Director
Agency Submission Contact
Traffic Director
Media Rep.
Other
Media Rep.
Media Rep.
Other
Sound Design Company
Sound Design Company
Cinematografia
Post Production
Editor
Production Company Producer

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