| Titolo | #NetflixSwap |
| Agenzia | Media.Monks Paris |
| Campagna | #Netflixswap |
| Cliente | Netflix, Inc. |
| Marca | Netflix |
| Data di Prima Diffusione/Publicazione | 2016 |
| Settore | TV, Radio |
| Trama | Every TV fan has dreamed of stepping into the shoes of their favourite character, becoming the feared Pablo Escobar, the scheming Frank Underwood or the loveable Kimmy Schmidt – if only for a moment. For the very first time, an interactive outdoor campaign by Darewin Paris and Netflix made this possible. Posters featuring popular Netflix Originals stars were set up in high-traffic areas in France’s biggest cities, giving fans a chance to swap faces using the wildly popular Snapchat filter. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Chief Executive Officer (CEO) | Wale GBADAMOSI-OYEKANMI |
| Executive Creative Director | Baptiste Clinet |
| Associate Creative Director | Fabienne Fiorucci |
| Associate Creative Director | Damien Foui |
| Art Director | Jeffrey Corlay |
| Copywriter | Jeremy Fouilloux |
| Managing Director | Lennie Stern |
| Account Director | Yaël Guetta |
| Account Manager | Maëva Cousin |
More Work
SEE ALLNever-Ending Commercial
- MARCA:
- Bouygues Télécom & Netflix
- AGENZIA:
- BETC Paris
Crocodile Free (Film Case)
- MARCA:
- Lacoste / IUCN
- AGENZIA:
- BETC Paris
CinéPass 2018
- MARCA:
- Pathé Gaumont
- AGENZIA:
- BETC Paris
Le Public Face à l'Art 3
- MARCA:
- Galerie Perrotin
- AGENZIA:
- BETC Paris
Le Public Face à l'Art 2
- MARCA:
- Galerie Perrotin
- AGENZIA:
- BETC Paris
Le Public Face à l'Art 1
- MARCA:
- Galerie Perrotin
- AGENZIA:
- BETC Paris
#NoFilter
- MARCA:
- Glamour
- AGENZIA:
- BETC Paris