Lisa Greenberg
SVp. Head of Art, Creative director at Leo Burnett Worldwide
Toronto, Canada
TitoloMoca Rebrand
BriefWith MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame.
Agenzia
Campagna Moca Rebrand
Cliente Museum of Contemporary Art (MOCA)
Marca MOCA Visits and Membership to the museum
PostedNovembre 2019
Settore Comunicazione Istituzionale
Trama With MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame.
Problema MOCA is motivated by their belief that museums can be culturally and socially useful. They promote exceptional artistic thinking and provide a community space for discourse and creativity.Working across all contemporary art forms, they empower the local Toronto art scene, while informing the international. MOCA is an accessible, welcoming hub rooted and engaged in a culturally rich neighborhood; it is here, through art, thatyou can feel the specialness of this invigorating and hyper-diverse city.
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