Coin Posters - "TD Coin Posters"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canada

Premi

6902

Marca: Coin Posters
Paese: Canada

Cliente: Dominion Bank

Titolo	TD Coin Posters
Brief	To help parents talk to their kids about the value of saving, the agency created a first-of-its-kind interactive savings poster to distribute as a printed takeaway. The medium became the message, as each poster depicted a shape of something kids want to save for - a guitar, teddy bear, headphones and more. Each shape was made up of different coin-sized sockets for different denominations. The more kids filled in the sockets with coins, the more the shape took form, giving kids a visual understanding of the value and reward of saving money and making the whole experience more tangible.
Agenzia	Leo Burnett Toronto
Campagna	TD Coin Posters
Cliente	Dominion Bank
Marca	Coin Posters
Posted	Novembre 2019
Settore	Istituti di Credito
Trama	84% of Canadians feel they have weak financial literacy skills. Research shows that the understanding of money begins at home and often at a young age. Unfortunately, while parents want their children to understand money, many (43%) feel hesitant talking about it with them, and many more (78%) feel they aren’t successful at teaching their kids about money.
Tipo di Media	Case Study
President	Ben Tarr
Chief Creative Officer	Judy John
Creative Director	Lisa Greenberg
Creative Director	Chris Munnik
Creative Director	Kerry Reynolds
Digital Writer	Dave Thornhill
Designer/Art Director	Dejan Djuric
Developer	Dan Purdy
Developer	Alex Dabic
Agency Producer	Alex Postans
Print Producer	Gord Cathmoir
Print Producer	Kevin Stephen
Print Producer	Barry Durocher
VP, Group Account Director	Laurie Freeman
Account Director	Brian Poleck
Account Director	Genevieve Cote
Account Executive	Brandon Sellers
Chief Strategy Officer	Brent Nelson
Strategic Planner	Shweta Bhatnagar
Photographer	Arash Moallemi
Casa di Produzione	Flash Reproductions