|Campagna||Seriously Hard Liquor|
|Data di Prima Diffusione/Publicazione|
|Slogan||Seriously hard liquor|
|Trama||JayGrey were tasked with supporting Alibi Bourbon’s existing range by targeting its key consumers - true bourbon drinkers. A refreshing assignment to talk to hard working, BS free urban warriors - men and women willing to roll up their sleeves and get the job done.A tough campaign was needed to talk to these tough individuals and this was communicated through the tag, “Seriously hard liquor”.|
|Tipo di Media||Radio|
|Creative Director||Jay Furby|
|Art Director||Jay Furby|
|Art Director||Dave Heytman|
|Art Director||Tommy Cehak|
|Account Executive||Will Frew|
|Digital Retoucher||Steve York, Cream|
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