Sean Izzard
Photographer at JayGrey Sydney
Milsons Point, Australia
TitoloMaureen
Agenzia
Campagna Seriously Hard Liquor
Cliente Pure Beverages
Marca Alibi Bourbon
Data di Prima Diffusione/Publicazione
Settore Liquori/Aperitivi
Slogan Seriously hard liquor
Trama JayGrey were tasked with supporting Alibi Bourbon’s existing range by targeting its key consumers - true bourbon drinkers. A refreshing assignment to talk to hard working, BS free urban warriors - men and women willing to roll up their sleeves and get the job done.A tough campaign was needed to talk to these tough individuals and this was communicated through the tag, “Seriously hard liquor”. 
Tipo di Media Radio
Market Australia
Creative Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Typographer
Typographer
Account Executive
Photographer
Digital Retoucher

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