|Campagna||Seriously Hard Liquor|
|Data di Prima Diffusione/Publicazione|
|Slogan||Seriously hard liquor|
|Trama||JayGrey were tasked with supporting Alibi Bourbon’s existing range by targeting its key consumers - true bourbon drinkers. A refreshing assignment to talk to hard working, BS free urban warriors - men and women willing to roll up their sleeves and get the job done. A tough campaign was needed to talk to these tough individuals and this was communicated through the tag, “Seriously hard liquor”.|
|Tipo di Media||Radio|
|Creative Director||Jay Furby|
|Art Director||Jay Furby|
|Art Director||Dave Heytman|
|Art Director||Tommy Cehak|
|Account Executive||Will Frew|
|Digital Retoucher||Steve York, Cream|
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