Matt Hunt
Pulse Head of Design at Rank Hovis McDougall Limited
London, Regno Unito
TitoloFarmer’s Lad
Agenzia
Campagna New Premium British Farmers Loaf
Cliente Premier Foods
Marca Hovis
Data di Prima Diffusione/Publicazione 2012 / 5
Settore Biscotti, Pane e sostitutivi
Trama The TV creative depicts a heart-warming relationship between a farming father and son, highlighting the hard work that goes into a farmer’s daily routine, as the young boy overcomes the daily challenges his father faces.  The ‘Farmer’s Lad’ earns his father’s respect through determination to make him proud, enforcing the hard work and endeavour that goes into every Hovis 100% British Farmers Loaf.
Tipo di Media Televisione
Advertising Manager
Advertising Manager
Director
Casa di Produzione
Account Planner
Creative Team
Creative Team
Creative Team
Executive Creative Director
Media Planner

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