Martin Beverley
Chief Strategic Officer at adam&eveDDB
Portland, Stati Uniti
TitoloMore Than a Game
Agenzia
Campagna FIFA 18 Launch
Cliente Electronic Arts Inc.
Marca EA Sports FIFA18
Data di Prima Diffusione/Publicazione 2017 / 9
Settore Consolles per Video Games
Trama The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture. From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo. ‘El Tornado’ is then picked up by brands such as adidas and Coke, who developed their own versions of ‘El Tornado’ content, as well as inspiring Run the Jewels to create their own bespoke track; “Mean Demeanor (El Tornado Mix)”. Dele even showcases his own ‘El Tornado’ Facebook Camera Lens.
Tipo di Media Televisione
Lunghezza
Colonna sonora Mean Demeanor (El Tornado Mix)
Editing Company
Audio Post Production
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Advertising Manager
Advertising Manager
Advertising Manager
Group Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Creative Team
Creative Team
Creative Team
Creative Team
Agency Producer
Assistant Agency Producer
Account Planner
Account Planner
Chief Executive Officer (CEO)
Managing Partner
Account Director
Account Manager
Designer
Typographer
Media Planner
Media Planner
Media Agency
Casa di Produzione
Executive Producer
Producer
Director
Direttore della fotografia
Direttore della fotografia
Direttore della fotografia
Editor
Editor
Post Production
Colorist
Music Supervision

Trending

Create a free Talent profile and become a member of AdForum

Get Started