Anne Elisco-Lemme
Executive Creative Director at Duncan Channon
San Francisco, Stati Uniti
TitoloMansion (Mario Ending)
Agenzia
Campagna London 2012 Olympic Games
Cliente Sega
Marca Mario & Sonic at the London 2012 Olympic Games
PostedFebbraio 2012
Settore Consolles per Video Games
Filosofia As excitement is beginning to build around the Summer Olympic Games in London, Sega is delivering a special treat for fans and with the release of "Mario and Sonic at the London 2012 Olympic Games" for Nintendo 3DS. Sega tapped Duncan/Channon to create television spots announcing the new games and celebrating a wide range of Olympic events that fans can enjoy with Mario, Sonic and many other colorful characters from both franchises. The spot pays homage to the host country, while playfully positioning the new game as a must-have title for family fun. The work infuses humor designed to appeal to the younger generation of fans, while bringing in a few special treats especially for the die-hard Mario & Sonic fans from decades past. The spot can be seen on TV in the US, Canada and Latin America and will appear online in Europe. 
Tipo di Media Televisione
Market Stati Uniti
Executive Creative Director
Creative Director
Copywriter
Art Director
Agency Executive Producer
Agency Producer
Account Director
Account Executive

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