| Titolo | 125 lives |
| Agenzia | adam&eveDDB |
| Campagna | The Last Photo |
| Cliente | Campaign Against Living Miserably (CALM) |
| Marca | CALM |
| Data di Prima Diffusione/Publicazione | 2022 / 6 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Slogan | Suicidal doesn't always looks suicidal |
| Trama | 50 smiling portraits were unveiled on London’s busy South Bank, while ITV broadcast the heartbreaking truth that these portraits were in fact the last photos of people who died by suicide. The campaign kickstarted a national conversation about the true nature of suicide, achieving 1.6 billion impressions, triggering a rise in online conversations around suicide rose by 33%. |
| Tipo di Media | Billboard |
| Sound | Wave Studios |
| Editing Company | Final Cut |
| Footage | Rascal |
| Executive Creative Director | Mike Sutherland |
| Audio Engineer | Jeff Smith |
| Music Supervision | James Radford |
| Designer | Scott Silvey |
| Creative Team | Andy Clough |
| Creative Team | Richard McGrann |
| Chief Creative Officer | Richard Brim |
| Head of Production | Jack Bayley |
| Colorist | James Bamford |
| Head of Production | Ben Sharpe |
| Executive Creative Director | Ant Nelson |
| Director | Max Fisher |
| Assistant Integrated Producer | Richard Bailey |
| Motion Graphics | Ed Christie |
| DP | Jim Joliffe |
| Post Produzione | James Ireland |
| Editor | James Rosen |
| Assistant Producer | Jake Parker |
| Sound Producer | Beth Tomblin |
| Integrated Producer | Amy Simmons |
| Assistant Integrated Producer | Scarlett Rudd |
| Executive Producer | Carmen De Witt |
| Audio Engineer | Parve Thind |
| Color Producer | Jai Mhach Durban |
| Music Producer | Morgan Pochin |
| Music Producer | Ben Robbins |
| Casa di Produzione | Cain&Abel |
| Music | Radford Music |
| Music Publishing | Chester Music |
| Music Publishing | Campbell Connelly & Co |
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