James Bamford
Colorist at The Mill
London, Regno Unito
TitoloGreat Brits
Agenzia
Campagna Great Brits
Cliente DFS
Marca DFS
Data di Prima Diffusione/Publicazione 2016 / 8
Settore Utensili domestici, Mobili e giardinaggio
Trama the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS’ own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes’ and craftspeople’s actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home. 
Filosofia Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The brand film, created by krow, heroes DFS’ three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS’ own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, ‘Great British Sofa’, which is inspired by the best of British design, materials and workmanship and made especially for Team GB. 
Tipo di Media Televisione
Lunghezza
Editing Company
Sound Design Company
Music
Casa di Produzione
Post Production
Executive Creative Director
Creative Director
Creative Director
Account Planner
Business Director
Account Director
Account Executive
Head of TV
Agency Producer
Director
Production Company Producer
Direttore della fotografia
Direttore della fotografia
Editor
Post Produzione
Colorist
Sound Designer
Agency Producer

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