Fondation Abbé Pierre - "#SoyonsHumains"

Altmann+Partners

Altmann+Partners Paris, Francia

5435

Titolo	#SoyonsHumains
Agenzia	Altmann+Partners
Campagna	#SoyonsHumains
Cliente	Fondation Abbé Pierre
Marca	Fondation Abbé Pierre
Data di Prima Diffusione/Publicazione	2017 / 12
Settore	Fondazioni caritatevoli, Volontariato
Trama	This guerilla campaign aims at raising awareness on a monstrosity very few know about: anti homeless-equipment. They blossom in cities in general indifference, taking on creative shapes to hide their purpose: stop homeless people to settle in. To expose this inhuman treatment to people, the campaign got directly in the streets. We glued posters ON those urban devices with a clear message: rather than preventing the homeless from sleeping here, let’s give them a decent place to live elsewhere. People were invited to join the fight tweeting pictures of the anti-homeless equipment they walk by everyday. Quickly they became aware of this unacceptable situation. Outraged, they started exposing it, demanding to remove the devices off the streets (which happened for two of those equipments).
Tipo di Media	Esterna
Lunghezza	120 seconds
Creative Director	Olivier Altmann
Copywriter	Dimitri Lucas
Art Director	Anthony Lietart
Management (Agency)	Edouard Pacreau
Management (Agency)	Samya Mamoni
Management (Agency)	Laure Maisonneuve
Executive Director	Alex Murphy
Art Director Assistant	Charlotte Sindic
Illustrator	Mudwick Hernandez
Sound Production	La Maison de Production