| Titolo | Mean Tweets (Short Video) |
| Agenzia | Fold7 |
| Campagna | Mean Tweets |
| Cliente | Carlsberg Group |
| Marca | Carlsberg |
| Data di Prima Diffusione/Publicazione | 2019 / 4 |
| Settore | Birre |
| Filosofia | Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance floor, which are a mixture of shock and bemusement as they read out the colourful descriptions used to describe the old brew. |
| Tipo di Media | Social Media |
| Lunghezza | |
| Chief Creative Officer | Ryan Newey |
| VP, Marketing | Liam Newton |
| Creative Team | Adrian Lim |
| Designer | Jamie Craven |
| Account Management Team | James Joice |
| Account Management Team | Chloe Cooper |
| Account Management Team | Kathryn Mason |
| Agency Producer | Max Dinunno |
| Casa di Produzione | Dirty Films |
| Director | Richard Pengelley |
| Producer | Mike Carr |
| Producer | Alex Bedford |
| Sound Designer | Andy Humphries |
| Sound Design Company | Bark Soho |
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