Titolo | Project Understood (130s) |
Agenzia | FCB Canada |
Campagna | Project Understood |
Cliente | Google AI / Canadian Down Syndrome Society |
Marca | Google AI / Canadian Down Syndrome Society |
Posted | Aprile 2020 |
Settore | Enti/Istituzioni/Organizzazioni no-profit |
Trama | Introducing Project Understood, a campaign that recruited the Down syndrome community to donate their voices to train Google’s speech recognition model to understand them. The more data collected the smarter the model gets – potentially improving speech recognition technology and making the world more accessible for the 78 million people with all forms of atypical speech. |
Tipo di Media | Case Study |
Lunghezza | |
Chief Creative Officer | Nancy Crimi-Lamanna |
Chief Creative Officer | Jeff Hilts |
Worldwide Creative Partner EVP | Fred Levron |
Associate Creative Director | Elma Karabegovic |
Associate Creative Director | Michael Morelli |
Associate Creative Director | Marty Hoefkes |
Copywriter | Shannon McCarroll |
Copywriter | Jason Soy |
Chief Strategy Officer | Shelley Brown |
Strategy Director | Eryn LeMesurier |
Strategy Director | Shelagh Hartford |
Strategy Coordinator | Audrey Zink |
Managing Director | Tracy Little |
Managing Director | Tim Welsh |
Account Director | Blake Connolly |
Account Supervisor | Olivia Selbie |
Agency Producers | Sarah Michener |
Agency Producers | Kristine Lippett |
VP of Operations | Shandi Horovitch Horovitch |
Project Manager | Cori Pettit |
Product and Technology Solutions | John Sime |
Head of Global Innovation | Kris Hoet |
PR | Shannon Stephaniuk |
Casa di Produzione | FuelContent |
Director | Scott Drucker |
Line Producer | Sarah Michener |
Direttore della fotografia | Scott Drucker |
Direttore della fotografia | Chet Tilokani |
Cameraman | Scott Drucker |
Cameraman | Chet Tilokani |
Sound | Nicolas Field |
Make-Up | Neil Silverman |
Photographer | Cassidy Clemmer |
Editing Company | Outsider Editorial |
Editor | John Gallagher |
Editor | Michael Barker |
Assistant Editor | Scott Edwards |
Executive Producer | Kristina Anzlinger |
Transfer Facility | Alter Ego |
Colorist | Eric Whipp |
Online Facility | Alter Ego |
VFX Artist | Eric Perrella |
Alter Ego Producer | Caitlin Schooley-Groneveldt |
Grayson Matthews | |
Music Track Director | Mark Dominic |
Vlad Nikolic | |
Kelly McCluskey | |
Speech Pathologist | Amanda Cotton |