| Titolo | Tiger Royalty |
| Agenzia | Happiness Brussels, an FCB Alliance |
| Campagna | Tiger royalty |
| Cliente | Panthera |
| Marca | Panthera |
| Posted | Dicembre 2015 |
| Settore | Animal Rights/Safety/Adoption |
| Trama | Panthera, the global wild cat conservation organization, and Happiness, a communications agency based in Brussels, have debuted "Tiger Royalty," an innovative cause marketing program that enables brands to support wild tiger conservation through the sale of their tiger-inspired products. Happiness conceived Tiger Royalty as an "artistic rights fee for tigers." The program is built on the notion that tigers--whose power and mystique inspire some of the world's best-known brands, and thousands of consumer products from diapers to sneakers to handbags--should benefit from the perpetual demand for items bearing their iconic image. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Strategic Director | Karen Corrigan |
| CEO Happiness Saigon | Alan Cerutti |
| Creative Director | André Mota |
| Chief Innovation | Kris Hoet |
| Account Director | Pascal Kemajou |
| Graphic Designer | Anna Touvron |
| Web Development | Bliss Interactive |
| Editor | Philippe Blondeau |
| Film Production Company | Moxy |
| Agency Producer | Bart Vande Maele |
| Account Management Happiness Saigon | Livia Lancelot |
| Account Management Happiness Saigon | Nejwa Jacobs |
| Creative Director | Pieter Claeys |
| Creative Director | Niek Eijsbouts |
| Creative Director | Philippe Fass |
| Creative Director | Geoffrey Hantson |
More Work
SEE ALLFCB + Canadian Down Syndrome Society Long Term Partnership
- MARCA:
- Canadian Down Syndrome Society
- AGENZIA:
- FCB Canada
Project Understood (130s)
- MARCA:
- Google AI / Canadian Down Syndrome Society
- AGENZIA:
- FCB Canada
Probably TEDx
- MARCA:
- Carlsberg
- AGENZIA:
- Happiness Brussels, an FCB Alliance
Will our dead founder share his life philosophy at TEDxCopenhagen- Probably.
- MARCA:
- Carlsberg
- AGENZIA:
- Happiness Brussels, an FCB Alliance
Your choice of fun
- MARCA:
- Tuborg
- AGENZIA:
- Happiness Brussels, an FCB Alliance
Shadow WIFI
- MARCA:
- Liga Contra el Cancer
- AGENZIA:
- Happiness Brussels, an FCB Alliance
Idea 5
- MARCA:
- Seth & Riley's Garage
- AGENZIA:
- Duval Guillaume
Idea 4
- MARCA:
- Seth & Riley's Garage
- AGENZIA:
- Duval Guillaume
Idea 3
- MARCA:
- Seth & Riley's Garage
- AGENZIA:
- Duval Guillaume