Paul-Emile Raymond
Art Director at J. Walter Thompson Worldwide
Paris Area, France, Francia
TitoloThe Parisian Rendez-Vous
Agenzia
Campagna The Parisian Rendez-Vous
Cliente Le Drugstore Parisien
Marca Le Drugstore Parisien
Data di Prima Diffusione/Publicazione 2019
Settore Distribuzione
Trama Parisians use self-service electric scooters on a daily basis. So one night, the agency borrowed all the scooters in the area and parked them in front of its client's store, Le Drugstore Parisien. The next day, when people searched for scooters on their apps, they found...the store. Scooters had become media! The agency even hijacked the scooters' GPS trackers to drive people to the store via the app. And to ensure a constant supply of scooters, users who parked one in front of the store were rewarded with discounts.
Tipo di Media Case Study
Lunghezza
Chief Executive Officer (CEO)
Executive Creative Director
Managing Director
Head of Strategy
Creative Director
Creative Director
Art Director
Copywriter
Project Manager
Senior Project Manager
Motion Designer
Editor
Head of Production
Producer

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