Alex Young
Business Director at AAR
London, Regno Unito
TitoloTaste for Rebellion
Agenzia
Campagna Taste for Rebellion
Cliente Lactalis
Marca Rachel's Organic
Data di Prima Diffusione/Publicazione 2019 / 10
Settore Alimentari a base latte e uova
Filosofia Rachel’s Organic, the natural yogurt brand, is launching a new advertising campaign to celebrate its unique and pioneering family heritage.

krow has created a 20-second film that recognises Rachel’s Organic history, showing viewers that it’s taken three generations of female farmers to make their yogurt as good as it is today.

The agency’s first work since winning the Rachel’s Organic account will run for six weeks on VOD and online channels, including YouTube.

Using the endline, “Taste for Rebellion”, the film shows that the Rachel’s Organic story is one of three generations of female farmers – Bessie (grandmother), Dinah (mother) and Rachel (daughter) – whose determination, dedication and resourcefulness have kept them at the forefront of organic farming practice.

Combining a fast-paced edit with an energetic voice over, the ad highlights how all the women in Rachel’s family had a streak of rebellion in them. Instead of following the pack, they rewrote the rules – they blazed the trail for organic farming, they shunned chemical fertilizers and become the first certified organic dairy farm. It’s then Bessie’s original recipe which Rachel used to first create her unique yogurts. And this is still inspiring the way those organic yogurts are deliciously made today in the same dairy in Wales.
Tipo di Media Interattivo
Lunghezza
Post Produzione
Executive Creative Director
Business Director
Planning Director
Account Director
Senior Account Manager
Creative Director
Creative Director
Producer
Casa di Produzione
Director
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