Co-Partner, AAR Partners & Co-Founder, Access Confidential
Lisa has been immersed in advertising and marketing for almost two decades holding positions as a senior media planner at Y&R and communications specialist at the Make-A-Wish Foundation. Since June 2001, she has worked directly with dozens of marketers on agency reviews and has counseled many clients including Aruba Tourism Authority, Ben & Jerry’s, EmblemHealth, Exxon Mobil, HGTV, Jergens, Jim Beam, Lee Jeans, Panera Bread, Subaru (to name a few) on finding the best communications partners for their needs. In 2005, she co-founded Access Confidential, a newly created division of AAR North America. The comprehensive new business research tool has become the ‘go-to’ resource for hundreds of users’ new business needs, as well as the “web-based new business assistant” in the industry! In response to agency consultation requests, she has also developed a new program specifically for the benefit of agencies’ new business efforts, called the ‘smAARt site’ and can often find her speaking about new business at various industry events.
In addition, Lisa is the creator of Classical Cradle®, a lullaby CD dedicated to new moms and their baby. She volunteers as a speaker for the AEF's ‘Inside Advertising Speakers Program,’ NSAC judge for the AAF and mentor for the Baruch College Entrepreneurship Competition. Lisa is also enthusiastic about serving as both First Vice President of the Alumni Federation Board and an adjunct professor in the ad program at NYIT, where she earned a BS in advertising and an MA in communication arts.