| Titolo | LA Original |
| Brief | Los Angeles has undergone a creative renaissance. Art, music, food, fashion and tech are booming. The agency partnered with Mayor Eric Garcetti and the Mayor's Fund for Los Angeles to create the first ever cohesive brand for the city. Just two letters - L and A - form a dynamic logo that can showcase and inspire LA creativity. The space between the letters comes to life when filled with the people, places and things that define LA. |
| Agenzia | 72andSunny |
| Campagna | Space to Create |
| Cliente | Mayor's Fund For Los Angeles |
| Marca | LA Original |
| Posted | Novembre 2018 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Trama | LA Original, a pilot program of the Mayor’s Fund for Los Angeles in partnership with the Mayor’s Office of Economic Development, was developed to celebrate LA as the creative capital of the world.LA Original provides a platform to showcase our diverse makers and promote locally designed, assembled, or manufactured goods through a line of LA-branded products from across Los Angeles — with proceeds supporting creative entrepreneur programs. |
| Tipo di Media | Packaging, Branding & Design |
| Executive Creative Director | Matt Murphy |
| Executive Strategy Director | Kelly Schoeffel |
| Brand Director | Danielle Gard |
| Brand Manager | Danielle Rivera |
| Designer | Robert Nakata |
| Designer | Peter Reid |
| Creative Director | Garrett Jones |
| Creative Director | Ben Hodgin |
| Copywriter | Peter Hughes |
| Copywriter | Tyree Harris |
| Designer | Andy Lam |
| Designer | Kwaku Beke |
| Designer | Alex Cannon |
| Chief Production Officer | Tom Dunlap |
| Production Company Producer | Marisa Wasser |
| Production Coordinator | Juliana Polidor |
| Advertising Manager | Rashi Talati |
| Advertising Manager | Kallie Halbach |
| Advertising Manager | Chris Profeta |
| Advertising Manager | Kelsey Buehler |
| Casa di Produzione | Hecho Studios |